Typical.

Still working on live briefs, and sods law has stuck again! One of the live briefs was sent down to us by Dean Woodhouse at BBH. The brief was 'Help Lynx celebrate the 2010 World Cup.' Lynx - a fun brand to play about it. World Cup - again? seriously? That takes the World Cup grand total to 4 football related briefs in the past two months. But what can you do eh? So we cracked on.

We came up with a fair few ideas and as usual some were good, some not so much. One of the ideas I loved and thought would really work was the idea in saying 'Lynx makes you smell so good that football rivalry can't even keep people apart.' I had images of football players and supporters alike embracing in man love hugs. Then I found this...

I can't even get away with saying its a similar idea. It is the exact same idea! I can't decide if I should be gutted that the idea has already done, or if I should be happy that the idea is done and produced. There is a thin line between love and hate. Thats relevant here, isn't it?

Never mind. We have also came up with another route involving Peacocks - much more fun!