We had our second local book crit today at Drummond Central. As always, we were late. After having only received the email 10 minutes before out appointment we rushed down sending emails to candy coat the fact we were going to be late. But we made it.
Drummond was the first local agency I ever went too. Before that I'd only every been to the likes of Fallon and Widen and Kennedy – big rich agencies who had crock loads of cash to make themselves look pretty. Up until this point I thought any local agencies would have the same flare their London cousins did. I thought they would look nice but something you'd expect the council to run. Cheap plastics and badly lit rooms. Well. Let me tell you. Not the case!
My first visit to Drummond was the first time I actually contemplated working locally. The reception area was a lush monochrome zone and the conference room has a long wooden table to embodied creative importance. Their work was equally impressive and although not as big and extravagant as London produced work it still has that important creative though.
This crit was the first crit I have ever not taken notes on because a lot of creatives comment that they feel like I'm marking them. But its not that. It's just my memory is like a sift when I need to retain important information. And this proves it. Only a few hours after the crit I'm already forgetting what Steve said. But never mind. I'll solider on!
He liked a lot of our work and like many others praised the art direction of campaigns such as Clinique and the strategies of campaigns such as Splenda 'cheat.'
Overall it was a fairy positive crit but we didn't get the placement we were hoping for. However, we did get an invite to go back once we've developed our ideas and took on board what he had suggest – hopefully for a placement then.
We also got some good live briefs which we can work on towards the current module.
New York on monday!!